Accenture ha anunciado hoy la adquisición deMobgen, una empresa de servicios digitales integrales que combina estrategia móvil, creatividad y tecnología para desarrollar soluciones que impulsen la relación de marcas globales con sus clientes, empleados y partners.
Con sede en los Países Bajos y oficinas en España (La Coruña y Málaga), Mobgen cuenta conun total de 160 empleados que desarrollan soluciones completas con foco en la experiencia de usuario, tanto para dispositivos móviles como para el Internet de las Cosas (IoT). La compañíaintegra estas soluciones con sistemas existentes, incluyendoel desarrollo y mantenimiento as a service. Esto incluye analítica avanzada para entender el comportamiento del cliente y la aportación al negocio de dichas soluciones. Los términos de la adquisición no han sido comunicados.
Las organizaciones de TI están bajo una creciente presión para desarrollar y entregar soluciones de forma rápida y con métodos ágiles para soluciones móviles y de IoT avanzadas. Para ello necesitan una hoja de ruta bien definida, capacidades de desarrollo ágil y soluciones escalables. ConMobgen dentro de Accenture Digital, los clientes de Europa tendrán acceso a las capacidades necesarias para enfrentarse a estos retos.
“La adquisición de Mobgen mejora las capacidades de Accenture Digital en Europa”, segúnMarc Huijbregts, Accenture Digital lead Netherlands. “La demanda de plataformas de movilidad, servicios y aplicaciones está aumentando de modo generalizado, pero a medida queel IoT crece, éstas necesitan desarrollarse para una gama de funciones y dispositivos cada vez más complejomanteniendo en mente la experiencia de usuario”.
Jack Ramsay, senior managing director de Accenture Digital, añade: “Para brindar el mejor servicio, las soluciones de movilidad deben apoyar estrategias de negocio globales y estar totalmente integradas en los sistemas existentes. De esta forma, se asegura que los servicios personalizados basadosen los datos puedan ofrecerse a los usuarios. Con su enfoque holístico y estratégico, su diseño y experiencia tecnológica, Mobgen ayudará a Accenture a ofrecer a los clientes de toda Europa la asistencia que necesitan en este cambio tecnológico que estamos viviendo”.
Por su parte, Ron Vrijmoet, CEO y fundador deMobgen, afirma que “haber sido elegidos por una compañía de la talla de Accenture es una noticia fantástica para nuestros empleados y clientes. Segúnvemos el comienzo de la cuarta revolución industrial, las organizaciones con las que trabajamos saben que las experiencias de consumidor basadas en soluciones digitales son cada vez más importantes en sus negocios. Creemos que el IoT transformará y mejorará estas experiencias, incluyendo cómo trabajamos y compramos, de una forma que aún no podemos imaginar. Formar parte de Accenture Digital nos situará en el centro de esta revolución, ofreciendo a nuestros actuales y nuevos clientes acceso a un conocimiento global de la industria y a recursos de diseño y tecnología que les ayudará a construir relaciones más fuertes con sus clientes y empleados”.
Mobgencuenta con clientesen muchos sectores, incluyendo el retail,financiero y el sector viajes y ha ganado varios premios de la industria, entre los que se incluyen el Webby Award, el Red Dot Best of the Best Award, el Dutch Interactive Awards y el European Business Awards, entre otros.
Aegon, uno de los principales clientes de Mobgen, ha contribuido al éxito de Mobgen desde que se convirtió en un inversor importante de la compañía. Como parte de esta adquisición, Aegon ha vendido sus participaciones a Accenture, y Mobgen operará ahora como parte de Accenture Digital.
Accenture es una compañía global líder en servicios profesionales que ofrece una amplia gama de servicios y soluciones en estrategia, consultoría, digital, tecnología y operaciones. Combinando su gran experiencia y conocimientos especializados en más de 40 industrias y en todas las áreas de negocio -reforzada con la red de centros de desarrollo más extensa del mundo- Accenture trabaja en la intersección del negocio y la tecnología con el objetivo de ayudar a sus clientes a mejorar su rendimiento y crear un valor sostenible para sus accionistas. Con más de 375.000 profesionales que prestan servicio a clientes en más de 120 países, Accenture impulsa la innovación para mejorar la forma en la que el mundo vive y trabaja. Para saber más, visítanos en www.accenture.es
Acenture Digital, formado por Accenture Analytics, Accenture Interactive y Accenture Mobility, ofrece una completa gama de servicios empresariales y tecnológicos a través del marketing digital, la movilidad y la analítica. Desde el desarrollo de estrategias digitales, hasta la aplicación de tecnologías digitales y procesos digitales en ejecución, Accenture Digital ayuda a los clientes a aprovechar los dispositivos móviles conectados; a extraer conocimiento de los datos utilizando técnicas de analytics; y a enriquecer las experiencias e interacciones del cliente final, ofreciendo resultados tangibles del mundo virtual e impulsando el crecimiento. Para saber más sobre Accenture Digital, síguenos en @AccentureDigi y visita www.accenture.com/digital.
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